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The secret to finding love as you get older? Take ten years off your age! Liz Earle claims she found new love by lying about how old she was as the 61-year-old beauty entrepreneur celebrates anniversary with a man 17 years her junior
There is many a tale of men who lie about their age on dating apps in the hope of meeting a younger woman.
But beauty entrepreneur Liz Earle, 61, reversed the cliche when hunting online for a man following a divorce in her 50s.
She revealed how she took ten years off her age for her dating profile – apparently to great success, as she is now celebrating an anniversary with a man 17 years her junior.
Ms Earle made the candid confession on the How To Be 60 podcast.
She explained: 'I was 59 at the time and I'd just done one of my genetic tests for my book and it came up as 39 so I thought, there's quite a big difference, what am I going to do?
Beauty entrepreneur Liz Earle, 61, revealed how she took ten years off her age for her dating profile – apparently to great success, as she is now celebrating an anniversary with a man 17 years her junior
'If I put 59, is he going to expect somebody who behaves in that way, perhaps there's a perception to it?
'So I split the difference and I put 49.'
She said her friend had told her she needed to 'play the numbers game' and go on 100 coffee dates in order to find the right man.
'I got to about eight cups of coffee and there was nobody really that sparked,' she said.
'And then I just got a message in my inbox and I thought, hey that's quite an interesting younger guy... a year later we're about to have our anniversary.'
Ms Earle added that she 'wanted to manage expectations in the best way but I did have to fess up very quickly'.
'I did say and I was a bit nervous about it,' she said.
The businesswoman, who grew up in Portsmouth, founded Liz Earle Beauty in 1995 and has written more than 35 books on beauty, wellbeing and nutrition.
She got divorced from her second husband, Patrick Drummond, when she was in her 50s and described that period as being 'scary'.
But it prompted her to do new and 'weird' things – including going clubbing for the first time in her life.
She explained: 'My boyfriend took me to Ibiza for the first time last year because I've never been clubbing.
'He was a big clubber back in the day – he was a DJ promoter and all of that. He took me and I did actually buy a silver sequined mini dress which I did wear with some very, very high platforms.'
Dating secret: Ms Earle made the candid confession on the How To Be 60 podcast
Liz said she had switched to a dating website from an app after being blocked for supposedly impersonating herself
Ms Earle said her online search for a partner had not been without its hiccups.
She said she had switched to a dating website from an app after being blocked for supposedly impersonating herself.
'I was very honest: I uploaded pictures of myself [but] I just changed my name very slightly.
'Anyway I got blocked for impersonating Liz Earle,' she added.