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'Please don't bankrupt us': Buffalo Wild Wings taunts Red Lobster as it announces eye-catching $20 all-you-can-eat deal
Buffalo Wild Wings has announced an all-you-can-eat wings deal - while also poking fun at Red Lobster.
The Atlanta-based chain announced a new promotion on a social media post, which also appeared to take a shot at Red Lobster which filed for bankruptcy earlier this month.
Buffalo Wild Wings, with 1,300 outlets, posted a photo announcing all-you-can-eat boneless wings and fries to dine-in customers on Mondays and Wednesdays - for $19.99.
The caption read: 'Pls don't bankrupt us'.
The seafood chain offered a similar $20 endless shrimp promotion, which bosses have now blamed for its mounting losses.
The Atlanta-based chain announced a new promotion on a social media post, which also appeared to take a shot at Red Lobster
Posting the deal poster above on Instagram, it added a cheeky comment
Red Lobster filed for bankruptcy earlier this month - after last week announcing it was shuttering almost 100 restaurants in 27 states.
The company has blamed the endless shrimp deal, which had been a once a year fixture until it was made permanent in 2023.
While the promotion drew more customers to restaurants, it resulted in millions of dollars in losses because it was simply too cheap.
Seafood lovers devouring plates of shrimps was the key reason that Red Lobster's majority owner Thai Union lost $11 million in just three months after the deal was made a permanent fixture in June 2023.
Ludovic Garnier, chief financial officer at Thai Union, said: 'We knew the price was cheap, but the idea was to bring more traffic in the restaurants.'
'So we wanted to boost our traffic, and it didn't work.'
The seafood restaurant chain said in a court filing late Sunday that it has more than 100,000 creditors and estimated assets between $1 billion and $10 billion.
The bankruptcy petition is signed by CEO Jonathan Tibus, a corporate restructuring specialist who took the top post at Red Lobster in March.
Buffalo Wild Wings announced an all-you-can-eat wings deal - while also poking fun at Red Lobster
Red Lobster filed for bankruptcy earlier this month - after last week announcing it was shuttering almost 100 restaurants in 27 states
Buffalo Wild Wings is taking precautions with its all-you-can-eat offering to avoid falling into the same trap.
According to the company's social media post, the offer is limited to one person per order and cannot be shared.
Tax, fees and service will also be an extra charge on top, it said, and the promotion is not available with other offers. It runs until July 10.
Leftovers also may not be taken home 'to go', Buffalo Wild Wings said.