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Three Michelin star Restaurant Gordon Ramsay forced to tell diners to smarten up, urging customers to 'avoid shorts, tracksuits and hoodies'
It is one of the most exclusive eateries in London, so you might have assumed patrons would make an effort to look presentable.
But Restaurant Gordon Ramsay, the three Michelin Star flagship venue of the TV chef, has been forced to give diners a gentle reminder to smarten up.
The Chelsea establishment now politely asks guests to ‘avoid shorts, tracksuits and hoodies’, although there is no mention of the Hell Kitchen’s chef physically ejecting them if they disobey.
The advice - which has been toughened up and made more explicit in the last year - is prominent on the website when making a booking.
It reads: ‘We would like all of our guests to feel free to express their own individual style however, we do ask guests to avoid shorts, tracksuits and hoodies. Smart trainers are fine. We know lots of our guests like to dress smartly which we appreciate! Ultimately we want every guest to feel at home.’
Gordon Ramsay (pictured) opened the restaurant in 1998 and in 2001 it was awarded three Michelin stars, which it still holds
Gordon Ramsay Restaurant in Chelsea now politely asks guests to ‘avoid shorts, tracksuits and hoodies’
The website reads: ‘We would like all of our guests to feel free to express their own individual style however, we do ask guests to avoid shorts, tracksuits and hoodies' (Stock Image)
Ramsay’s first solo venture, it opened in 1998 and in 2001 was awarded three Michelin stars, which it still holds. A la carte mains include Cornish turbot and Herdwick hogget, both priced at £180.
The Michelin Guide describes the restaurant in rapturous terms, saying: ‘Head Chef and Co-Owner Matt Abé interprets Ramsay’s style impeccably, with signature dishes like the lobster, langoustine and salmon ravioli proving as exquisitely executed as ever.
‘As an embodiment of the chefs’ perfectly judged contrasts of flavour and texture, and their lightness of touch, you can’t go wrong with the roast veal sweetbread.’
Yesterday, Restaurant Gordon Ramsay declined to comment.
But the restaurant is not the first to take action against hoodies.
Another celebrity hangout in Mayfair, Sexy Fish, hit the headlines in 2020 when pop star Jess Glynne was denied entry for wearing a hoodie.
The singer called the restaurant’s decision ‘pure discrimination’ but most online commentators sided with the venue, saying her outfit clearly contravened their even stricter policy, which at the time stated: ‘We request that guests do not wear sportswear, beachwear, ripped jeans, flip flops, sliders or workout trainers.’