McDonald's fans left furious as fast food chain SNUBS iconic character on his birthday

McDonald's fans were left furious after the fast food chain snubbed an iconic character on his birthday - one year after his limited-edition milkshake completely took over the web.

Last year on June 12, the company released a new beverage in honor of Grimace's 52nd birthday, and immediately, the drink became immensely popular.

It sparked a hilarious social media trend that saw people drinking the bright purple shake and then acting like a monster afterwards - ultimately turning the round furry character into an icon beloved by millions along the way.

Thousands of videos of customers participating in the viral phenomenon took over TikTok, X, Instagram, and YouTube, and people turned up at McDonald's all over the US in droves to get their hands on the shake.

This year, McDonald's brought the beverage back for the purple monster's birthday - but only at its Canadian locations - and many people in the US were outraged by the news.

McDonald's fans were left furious after the fast food chain snubbed the iconic character Grimace on his birthday - one year after his limited-edition milkshake took over the web

Last year on June 12, the company released a new beverage in honor of the purple monster's 52nd birthday, and immediately, the drink became immensely popular

It sparked a hilarious social media trend that saw people drinking the bright purple shake and then acting like a monster afterwards

In addition, social media users slammed the burger chain for failing to even mention Grimace's big day online.

Last year, on the other hand, McDonald's posted a slew of content featuring Grimace. 

'Dawg, I'm so heated for Grimace right now everyone forgot his birthday this year,' one person wrote.

'Happy birthday king, I don't care if the hype has died down I'm still riding for you.' 

'Here it is, Grimace's birthday, but not a peep from the McDonald's people about it. Disappointing,' scathed another user.

'So are we just not celebrating Grimace's birthday this year?' asked someone else, who tagged McDonald's.

'Happy birthday Grimace, even though McDonald's doesn't care about you,' read a fourth tweet. 

A fifth said, 'McDonald's really forgot about Grimace's birthday this year,' with a sad face.

'Happy birthday, Grimace. Your party last year in 2023 was epic. McDonald's, why aren't we celebrating Grimace today like our friends in Canada are?' inquired another angry person. 

This year, McDonald's brought the beverage back for Grimace's birthday - but only at its Canadian locations - and many people in the US were outraged by the news

In addition, social media users slammed the burger chain for failing to even mention Grimace's big day online

Last year, on the other hand, McDonald's posted a slew of content featuring Grimace

'WHERE IS THE GRIMACE SHAKE?' a frantic user wrote. 

One mom revealed that her child 'forced' her to put Grimace's birthday into her calendar so she wouldn't forget and they could go get the shake.

She said she didn't know how to break the news to the youngster that it wasn't coming back this year. 

Someone else said they were 'running to every McDonald's' looking for it on his birthday, only to find out it wasn't available. 

Another person jokingly asked the company, 'Are you mad at me? Where is the Grimace Shake? Why not in the US?' 

McDonald's shared the news that the Grimace Shake was coming to Canada last month for a 'limited time.'

McDonald's shared the news that the Grimace Shake was coming to Canada last month for a 'limited time'

Grimace spent his birthday throwing out the first pitch at the New York Mets versus Miami Marlins game (seen)

'After several reported sightings, McDonald's Canada is confirming Grimace has officially arrived in Canada,' read a press release. 

'With his much-anticipated entrance, the mysterious purple icon brings the very special Grimace Shake to Canadian menus for a limited time only at participating restaurants.'

'When the Grimace Shake dropped [in the US last year], the response we got from fans here in Canada was overwhelming,' said Alyssa Buetikofer, Chief Marketing Officer or McDonald's Canada. 

'Inspired by the sheer creativity and passion we saw for the Grimace Shake, we had to bring it to Canadian menus.'

Grimace spent his birthday this year throwing out the first pitch at the New York Mets versus Miami Marlins game.