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Starbucks customers delighted as coffee chain releases 'value meals' with lower-cost food
Starbucks has lost millions of customers this year - but it has a plan to win them back.
The coffee chain has rolled out a deal to win them back, copying the playbook of McDonald’s, Wendy’s and Burger King.
Its new pairings menu offers a tall iced or hot coffee or a tea and a butter croissant from $5.
Customers can get a breakfast sandwich instead - for $6 or $7 depending on which one they pick.
Chains are reeling from falling customer numbers as Americans fed up with two years of price rises stay away - so are rolling out offers.
Starbucks's new pairings menu offers a tall iced or hot coffee and a butter croissant from $5. For $6, customers can get a breakfast sandwich instead
Burger King's new $5 Your Way Meal landed in restaurants last week.
Fast food fans get a choice of one of three sandwiches - a Whopper Jr, a Bacon Cheeseburger or Chicken Jr - plus four chicken nuggets, fries and a soft drink.
BK's deal comes as McDonald's plans an almost identical $5 meal bundle from June 25 for a month.
Customers at the Golden Arches will get a either a McDouble or McChicken sandwich, fries, soft drink and four McNuggets.
Wendy's has launched a $3 breakfast meal - as a fast food price war looks to be heating up.
Starbucks in recent months has come under fire for slow service. Along with its high prices, that has been cited as one of the main reasons it has lost customers this year.
One in 12 customers now waits between 15 and 30 minutes. Before the pandemic, almost no one waited that long, new figures from industry data experts show.
Incredibly, during the first three months of this year, one in every 50 orders took more than half an hour.
And there is a very simple reason for all this, staff say. It is because Starbucks bosses, in a bid to cut costs, are slashing staffing numbers, while at the same time rolling out an ever more complicated drinks menu.
How Starbucks' deal works
Tall drink with croissant for $5
Customers pick any tall hot or iced coffee or tea and add a butter croissant
Tall drink with breakfast sandwich for $6-7
Orthey can pay a bit more to add a breakfast sandwich.
For $6, options include Sausage, Cheddar & Egg Sandwich Bacon, Gouda & Egg Sandwich Turkey Bacon, Cheddar & Egg White Sandwich Chicken, Maple Butter & Egg Sandwich
For $7, upgrade to Double Smoked Bacon Sandwich Impossible Breakfast Sandwich