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Food giant Nestle targets 'Ozempic face' by selling skin-boosting collagen supplements alongside protein powders to combat muscle wasting and hair loss caused by weight loss drugs
'Big Food' brand Nestle has pivoted to selling collagen and protein powders to counteract the side effects of weight loss drugs after a slump in snack sales.
Despite their undeniable slimming effects, injections of GLP-1 drugs, such as, Ozempic and Wegovy, have been linked to a catalogue of side effects including muscle loss, hair loss and 'Ozempic face'.
The maker of KitKat, Yorkie bars and Haagen-Daz ice cream brand is predicting that patients taking GLP-1 drugs will start to shun chocolate bars in favour of meals that are nutritious and not too filling.
In response the Swiss food giant launched the website GLP-1Nutrition this week designed for consumers taking the slimming injections, selling them vitamins, collagen and protein powder for as much as $59.92 (£47.21).
Nestle also plans to start selling its 'Vital Pursuits' food line this year, which contains 12 portion-controlled frozen meals that are high in protein and fibre, Bloomberg reports.
Nestle has launched a website GLP-1Nutrition this week designed for consumers taking the slimming injections, selling them vitamins and protein powder
The new GLP-1Nutrition website shows curvy models and sells the ideas that Nestle's products will help 'nourish your gut' and help you 'lose fat, not muscle'
Nestle's new products include a supplement for hair growth, electrolyte tablets with strawberry-lemonade flavor, plus collagen peptides to boost skin elasticity
The website shows curvy models and sells the idea that Nestle's products will help 'nourish your gut' and help you 'lose fat, not muscle'.
It's not just fat patients taking drugs like Wegovy and Ozempic lose, it can also make you lose muscle.
That's because the weight-loss injections don't target fat specifically, instead, triggering weight loss by affecting appetite.
The result is that patients can also lose muscle mass by not eating as much protein, the building block of muscle, as before taking the drug.
Fat also drops off the face, not just the belly, making many people look gaunt, known as 'Ozempic face'.
Since the fat in our face helps gives smooth plump cheeks and wrinkle free foreheads, rapidly losing it can make people rapidly look much older.
Semaglutide, as well as rival drugs liraglutide and tirzepatide, have been hailed as monumental breakthroughs in the war on obesity. But a spike in demand for the jabs, fuelled by celebrity endorsements, has also seen global stocks run low
Multiple patients have reported hair loss while taking semaglutide, experiencing their hair thinning to an astonishing degree or even falling out in clumps.
Original clinical trials of Wegovy did spot this effect among those taking the drug.
Hair loss reportedly affected 3 per cent of those taking the drug, compared to just 1 per cent in the placebo group of the study.
Balding or thinning of hair is not listed as an official side effect of semaglutide drugs, in part because it was rarely reported in trials and it isn't, from a medical emergency standpoint, serious.
But eating less can lead to a lack of nutrition, this side effect coupled with hair loss and the gaunt look of 'Ozempic face' are set to be counteracted by Nestles new products.
These new weight-loss friendly products include a supplement for hair growth, electrolyte tablets with strawberry-lemonade flavor, plus collagen peptides to boost skin elasticity.
The maker of Smarties is shifting to help its customers in 'Preserving lean muscle mass, managing digestive upset and assuring an adequate daily consumption of micronutrients,' Anna Mohl, chief executive officer of Nestle health science, told Bloomberg.
Nestle isn't the only company shifting to selling GLP-1 friendly products, healthcare company Abbott is also offering nutrition shakes to customers of weight-loss treatments.