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Pizza Hit has introduced a Chicago tavern-style pizza much to the outrage of some of its customers.
The chain introduced the thin crust pie, starting at $12 for a large pizza, to its menu earlier this week.
Tavern-style pizza, Windy City's spin on traditional east coast thin crust pizza, is traditionally cut into squares and toppings laid right to the edge.
However, the move has stoked controversy with fans disputing whether tavern-style or deep dish pizza is indeed the 'true pizza of Chicago'.
Deep dish pizza, invented in Chicago in the 1940s. is cooked in a deep pie pan creating a thick high crust filled with cheese and tomatoes sauce.
Pizza Hut's new Chicago tavern-style pizza has caused controversy
Pizza Hut has now waded into the debate of which is the authentic Chicago pie
Pizza Hut has now waded into the debate over which is the authentic Chicago dish.
It is offering its new tavern-style pizza in four flavors, pesto margherita, the ultimate, spicy chicken sausage, and double pepperoni.
'Um, excuse me Pizza Hut and Chicago? If you are doing a thin crust, that is St Louis style,' Heather Whitten wrote on X in response to the chain's rollout announcement.
'No, Chicago deep dish is where it is at!' another unamused customer weighed in.
'Is anyone from Chicago actually ordering “Chicago style thin crust” from Pizza Hut?!?!' Drew Durham wrote on X.
Pizza Hut addressed the criticism on social media, offering 'proof' that the true pizza of Chicago is tavern-style not deep dish.
'Chicago Tavern Style is cut into squares, not triangles. What else has many squares? This grid of Chicago. Coincidence? We think not' the brand joked on X.
'Big Deep Dish is trying to cover up that Tavern Style is Chicago’s favorite pizza using clever tactics like Confidential folders' the chain wrote with accompanying pictures of secret pizza files.
However, some customers were more supportive of the brand's stance.
'You tell them Pizza Hut! Let the world know Deep Dish is Tomato soup in a bread bowl!' customer Simon Wu responded to Pizza Hut's post.
'Pizza Hut you DARE sell Chicago tavern style pizza? Well it took long enough that's the TRUE pizza of Chicago,' another customer wrote on X.
'This is what Chicago be known for not that trash deep dish pizza' another pizza enthusiast wrote on Reddit.
Pizza Hut is the first global pizza chain to offer a tavern-style pizza, which originated in Chicago in the 1930s, according to the Davidson County Source.
Chicago has consistently been ranked as one of the top cities in the US for pizza alongside its rival for pie supremacy New York.
Deep dish pizza, invented in Chicago in the 1940s. is cooked in a deep pie pan creating a thick high crust filled with cheese and tomatoes sauce
However, earlier this year Denver, Colorado claimed the top prize, according to a comprehensive study.
Researchers considered typical price, the number of restaurants and how well they were rated plus a so-called 'pizza passion' score.
Chicago was ranked 14th overall for pizza in terms of the eight factors.
It is the second priciest for a large cheese pizza at $28.66 on average - which lowered its overall rank.