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The astonishing prices for food in the Hamptons has been revealed, with shoppers paying $20 for two tomatoes and nearly $30 for a tub of guacamole.
With vacation season well and truly underway, the millionaires enclave known for its sandy beaches and high-end shopping is being filled with vacationers from nearby New York City.
While high food prices are already effecting the nation, even the rich customers who flock to the area are being startled by the outrage prices.
Tita Loyek, a content creator who is currently chronicling her 100 days in the Hamptons, told the Wall Street Journal that she paid $20 for just two tomatoes.
The 27-year-old said that the purchase had shocked her, and even more so when she discovered they weren't even locally grown.
The 27-year-old said that the purchase had shocked her, and even more so when she discovered they weren't even locally grown. One of the tomatoes is seen here
She told the outlet: 'I was pretty shocked when I spent $20 on two tomatoes. I was even more shocked to find out that they weren’t even locally grown.'
Food prices in the area have become a talking point on social media partly due to the amount of influencers flocking to the area in recent years.
This has resulted in some outrageously priced food items being put on blast including $29 for guacamole and $35 for chicken tenders and chipotle mayo.
TikTok page Jack's Dining Room, a food review page, last year visited the Round Swamp Farm store.
As part of the review, the host sampled $42 grilled shrimp, $32 for chips and guacamole, the aforementioned $35 tenders and mayo, and a bag of granola priced at $25.
While sampling the chicken tenders, he hilariously adds: 'Not worth it. Chipotle mayo is good but for 16 f****ing bucks, it doesn't even hold Jersey Mike's jock strap.'
That same market told the WSJ that prices in the store have risen between 30 and 50 percent since 2020.
According to a price board last month, they had started selling tuna salad for $34.99 per pound.
As part of the review, the host sampled $42 grilled shrimp, $32 for chips and guacamole, and other items including a $32 salad and $25 granola
While a two quart container of strawberries was on sale for $29.98 and a bag of cookies went for $11.99.
Employee Brian Niggles told the WSJ that they pay more for high-quality ingredients and labor, adding that they do not charge fees for credit cards and no tipping.
Niggles said: 'We are extremely fortunate that our customers find value in the products we offer and continue to support our business and the families who make their living from it.'
While TV personality, author and business owner Barbara Kavovit said in a TikTok in May that she spent $600 on a grocery haul after visiting two stores.
In the footage, she can be heard saying: 'If you didn’t think things could get any more expensive in the Hamptons, well, guess what, they did.'
Harry Ludlow, an owner of Fairview Farm at Mecox in Bridgehampton, told the WSJ that prices had gone up due to minimum wage and other state required costs.
Ludlow said: 'Food cost is small compared to private chef cost. If we were to drop the price of our pies 50% and drop the quality 10%, our customers would be furious. These are foodies.'
Food prices in the area have becoming a talking point on social media partly due to the amount of influencers flocking to the area in recent years
That same market told the WSJ that prices in the store have risen between 30 and 50 percent since 2020
While some are in the area for the food, for others it is more about the vibe and aesthetic of what they are buying.
The outlet used the $8.50 kimchi-cheddar croissant from Carissa's Bakery, which is boxed so nice it could pass as a hand bag, as an example.
Jenna Mick, 23, a consultant from New York just spent $56 on six croissants and two bags of Swedish candies for her and her friends.
She told the outlet that the group had been looking for the 'Hamptons experience', which had influenced their purchases.
In 2021, locals had started complaining about the uptick in prices in the area after an influx of new residents began pushing costs up.
Locals claim the recent wave of rich residents is 'ruining the Hamptons,' citing an increase in the cost of housing, dining and transportation.
'There's so much money now it's nauseating. I'm a one-percenter. But I bear no resemblance to these people,' one woman, who bought her Amagansett home in 1991, told Vanity Fair.
'Everyone with money is here. If I weren't here already, I wouldn't come now. The conspicuous consumption is just gross.'