Your daily adult tube feed all in one place!
Costco shoppers rejoice as essential sleep item goes on sale for a third of the price
Costco members are rushing to buy bargain pillow - that is also a help in the hot weather.
The luxury cooling pillow from the Beautyrest brand costs $35 - much lower than the $90 price tag at rival stores.
TikTok influencer @costcofyp showed off the find in a June 7 video.
The affordable pillows are made of memory foam and feature so-called the AquaCool technology that provides a feel that is cool-to-the-touch - ideal for staying comfortable during the summer.
Customers seem to be thrilled with their purchases based on reviews on Costco's website.
The luxury cooling pillow from the Beautyrest brand costs $35 - much lower than the $90 price tag at rival stores
One five-star reviewer wrote: 'I have searched for the perfect pillow for years, and I can finally say I FOUND IT!!!
'I had the BEST sleep I've had in so long… I only wish I had the mattress topper to go with it. It was supportive yet comfortable… I may have to buy these for everyone I know!!!!'
Another said: 'Very supportive and comfortable - just the right combination of support and softness.'
One customer liked the pillows so much, they hunted down more.
They wrote: 'I purchased this pillow in a two-pack in the warehouse a while ago. I wanted more and could not find them until I saw them as 'online only'.
'I love them. They are not too dense, and what I like the most is the fact that there is a zipper and I can take the memory foam part out of the quilted pillow case.'
If you prefer shopping online, the pillow is available on the Costco website for $44.99 - higher than in store but it includes home delivery.
Meanwhile, Costco yesterday said it would be increasing its membership fee for the first time in seven years.
It announced on Wednesday that the hike will take effect on September 1.
It is the first increase since June 2017, and will go up by $5 a year for the standard membership - taking it from $60 to $65 annually.
The Executive level - which offers a 2 percent rebate on all Costco purchases made that year up to a total of $750 - will increase by $10 to $130 a year.
Many had been expecting a rise very soon - since the retailer normally increases fees every six years or sooner.
Costco is the biggest of the membership-based warehouse chains, with twice the sales of its Sam's Club even though they both have the same number of clubs.
But Sam's Club is stepping up its battle with Costco.
The retailers last year went head-to-head over a food court staple - Sam's Club undercut Costco's famous $1.50 hot dog and soda combo by 12 cents.
Now Sam's Club - Walmart's version of Costco - is finding new ways to take get new customers, either grabbing them from its rival or attracting Americans don't belong to a club.
For example, it is offering lower membership fees, investing in its own-label brands and bringing in the latest technology at the checkout. Many of these initiatives appeal to young Gen Z and millennial customers, experts say.