Christina Aguilera, 43, showcases her incredible figure amid Ozempic rumors in sexy photos to promote sexual wellness brand Playground

Christina Aguilera flaunted her toned physique in sexy Instagram snaps uploaded on Thursday to promote her sexual wellness brand, Playground. 

The Genie In A Bottle songstress, 43 - who recently showed off her 40lb weight loss amid Ozempic speculation - wowed in a series of images to celebrate the launch of a limited edition set of personal lubricants. 

In two pictures, the performer could be seen wearing a figure-hugging, red dress that clung to her frame and was held up with straps that wrapped around her shoulders. 

Her platinum blonde locks were parted to the side, and effortlessly flowed down straight past her shoulders. 

Aguilera completed the look by slipping into a pair of shiny, red heels and added flashy, gold earrings. 

Christina Aguilera, 43, flaunted her toned physique in sexy Instagram snaps uploaded on Thursday to promote her sexual wellness brand, Playground

Christina's makeup was glammed up for the photo shoot, and comprised of voluminous lashes, as well as a smoky shadow around her eyes. 

A warm blush and contour was added to better accentuate her cheekbones, while a nude-colored tint was worn on her lips, and bordered by a darker lipliner. 

She struck a few poses while laying on a comfy, red couch and held a pink lip phone in her hand as she pretended to talk into the receiver. 

Last month in June, the singer - who is the co-founder and chief brand advisor for Playground - launched a water-based lubricant called, Pillow Talk, as well as an intimacy tip hotline. 

Fans are able to call 1-888-PLY-GRND and hear tips directly from Aguilera and also supports the nonprofit organization, Center for Intimacy Justice. 

In another snap shared to the latest Instagram carousel, the singer continued to show off her slimmed-down figure in a fitted, white top as well as a pair of light blue denim jeans. 

While looking away from the camera, the beauty held five different lubricants in her hands - such as Pillow Talk, After Hours and also Date Night - which appear to be included in the limited edition set called Talk Dirrty To Me. 

Pillow Talk is a water-based, wild rose and cream essence, and can be purchased on its own for $20, per the official website.

In two pictures, the performer could be seen wearing a figure-hugging, red dress that clung to her frame and was held up with straps that wrapped around her shoulders

In another snap shared to the latest Instagram carousel, the singer continued to show off her slimmed-down figure in a fitted, white top as well as a pair of light blue denim jeans

The other lubricants are also priced at $20, while the Mood Maker pleasure enhancing intimacy oil can be purchased for $29. 

In the caption of the photo series, Christina penned to her followers, 'Talk Dirrty To Me,' followed by a red lipstick emoji. 

'The latest limited edition set from Playground, featuring my new fav Pillow Talk ☎️ Purchasing this essentials set supports the @intimacyjustice.'  

Last month, she officially launched her new lubricant and opened up about the campaign in a statement, per PR Newswire. 

'For our next release with Playground, we are proud to be launching our newest product, Pillow Talk Personal Lubricant - alongside an inspiring campaign that encompasses everything I have always believed in about sex and sexual health.' 

She added, 'This campaign speaks directly to women, encouraging better conversations and challenging the culture of shame surrounding women's sexual health and pleasure, all while contributing to an impactful cause.' 

The Playground CEO and Co-Founder, Catherine Magee, also said, 'We're thrilled to be Playground's first non-profit partner and have the ability to amplify another voice committed to equality and well-being in people's intimate lives.'

'The generous ongoing donation from Playground will not only help provide accessible sexual wellness information across all channels...'

'But will also seek to change and challenge the injustice of censorship directed at women's sexual health.'

Last month in June, the singer - who is the co-founder and chief brand advisor for Playground - launched a water-based lubricant called, Pillow Talk, as well as an intimacy tip hotline

While looking away from the camera, the beauty held five different lubricants in her hands - such as Pillow Talk, After Hours and also Date Night - that appear to be included in the limited edition set called Talk Dirrty To Me

Her Instagram photos also come amid speculation that her weight loss was achieved by taking Ozempic. 

She has continued to show off her toned figure by uploading snaps to social media, further fueling the rumors. 

However, Aguilera has opened up in the past about how she has achieved losing pounds, such as focusing on clean eating rather than following harsh diets. 

The star began to spark Ozempic rumors while showcasing her slimmed-down frame at a concert in Mexico earlier this year in May. 

In the comment section of a clip she shared from the performance, social media users offered their thoughts, with one penning, 'Sing along with me.. "O-O-OZEMPIC."'

Her Instagram photos also come amid speculation that her weight loss was achieved by taking Ozempic. She has continued to show off her toned figure by uploading snaps to social media, further fueling the rumors

Most recently, the Beautiful hitmaker jumped to TikTok to give a behind-the-scenes look at her soundcheck ahead of a performance in Sardinia

Another wrote, 'Dang, she looks amazing! Wish I could be on Ozempic like everyone else, too, but afraid of the side effects,' while one added, 'Ozempic ages everyone terribly but it's honestly working wonders for her. She looks incredible.' 

While the mother-of-two has yet to address the speculation, the songstress often confidently flaunts her 40lb weight loss for her fans and followers. 

Most recently, the Beautiful hitmaker jumped to TikTok to give a behind-the-scenes look at her soundcheck ahead of a performance in Sardinia. 

She could be seen laying on a couch while sporting a glittering miniskirt as well as long-sleeved, black shirt and over-the-knee, pink boots.