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A glamorous Tinder executive encourages singleton to ditch the apps and meet people in real life - just like she did with her husband.
Melissa Hobley, Tinder's chief marketing officer, met her husband, Paul Yau, at a bar in the West Village in New York City after she approached another hot guy her friend was lusting after, and now, she wants young singles to get ready to mingle... in real life again!
'[My friend] thought this guy at the bar was interesting, so I went over to him, and I said, "My friend thinks you are the hottest person in the West Village. You should definitely go get her a drink,'' she recalled to The New York Times.
'He did, and then I started talking to his friend, and we got married a few years later.'
The part-time matchmaker - who does not get paid for her services beyond the app - is well aware that the daters of the world are experiencing dating app fatigue.
Many have even ditched the apps altogether, favoring color-coded run clubs and pickleball courts to find their next partner.
Melissa Hobley, Tinder's chief marketing officer, met her husband, Paul Yau, at a bar in the West Village in New York City after she approached another hot guy her friend was lusting after, and now she wants young singles to get ready to mingle... in real life again!
'It might sound funny to hear this from somebody working at the biggest dating app in the world, but yeah, if you are at a party, put your phone down. If you’re at a bar with interesting people, put your phone away,' she said. Pictured: A couple on a date
Tinder even partnered with the Kinsey Institute at Indiana University to get to the bottom of this exhaustion, and the 44-year-old's take? The younger generation's need for 'instant gratification' is making them go mad.
'They are mad the apps aren’t leading them to finding their person in moments,' she told the outlet. 'But that isn’t how love works.
'It might sound funny to hear this from somebody working at the biggest dating app in the world, but yeah, if you are at a party, put your phone down. If you’re at a bar with interesting people, put your phone away.'
However, she's well aware that not everyone is going to be able to meet their partner in real life, especially those who have extremely busy schedules and members of the LGBT+ community, who aren't quite ready to let their friends and family know their sexual orientation.
Even famous people struggle to find The One, and Hobley would know first-hand as she recently helped someone from RuPaul's Drag Race find 'someone who is half a quarter as magnificent as he is.'
However, she's well aware that not everyone is going to be able to meet their partner in real life, especially those who have extremely busy schedules and members of the LGBT+ community, who aren't quite ready to let their friends and family know their sexual orientation
She also recently helped a newsperson find a 'happy, committed relationship' after they found it 'hard to be on an app.'
'I told him I have interesting people for him to meet,' she told The Times.
Hobley, who also used to work at OkCupid, is so passionately about matchmaking - whether it be online or on Tinder - that she helped the app launch a new 'exciting' feature that allows several friends and family members access to people's matches to help them 'swipe for you.'
'We’re not great at knowing who is a good fit for us,' the Fordham University graduate said. 'Even people who think they are open aren’t really open. We’re too quick and too judgmental.
'But other people can be more open-minded for you, and I think that’s why matchmaking works. Because some of these beautiful, amazing stories and connections come from being a little bit more open.'