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Kevin Durant is furious with Nike, which he has a lifetime contract with, after being snubbed from an Olympics commercial by the brand previewing Team USA in the Summer Olympics.
Durant is one of the dozen players on the men's basketball squad that will compete in Paris.
Durant has not played in any of the Americans' tune-up games leading to Paris because of a lingering calf injury.
The burn of not being part of Nike's 'Winning Isn’t For Everyone' ad stung to the point where Durant wanted everyone to know his frustrations.
Fellow American Olympian basketball players LeBron James, A'ja Wilson, and Sabrina Ionescu were all part of the ad.
Durant has been held out of the Team USA over the last few weeks because of a calf injury
Durant was not happy to be left off a recent Nike ad, posting the admission on social media
'@Nike tell me, am I a bad person?????' Durant said on Instagram.
Durant then posted two photos of him with Gold medals during the 2016 and 2021 Olympic Games in Rio and Tokyo
'Been wit yall every step of the way @nike,' Durant continued. 'Even during the quarantine Olympics @nike.'
James and Michael Jordan are the only three players ever to sign lifetime contracts with Nike.
Durant first signed a partnership deal with Nike in 2007, fresh out of Texas while part of the Oklahoma City Thunder.
Durant may have been able to play in Monday's game against Germany, but was held out.
Team USA starts its Olympic campaign on Sunday with a game in group play against Serbia.