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Popular fast-food sandwich joint jumps into meal deal race with McDonald's by offering eye-watering combo for just $10
A popular sandwich chain is the latest to enter the fast food value wars with a new combo deal.
Jimmy John's is offering a $10 Total Package Meal, which includes an 8-inch sandwich, a fountain drink, chips and a cookie or brownie.
The 2,600-location chain joins McDonald's, Wendy's, Burger King, Starbucks, Popeyes and Taco Bell in rolling out a deal, which were all recently rated for value by experts.
Chains are rolling out such deals after being hit with falling customer numbers as Americans fed up with two years of price rises stay away.
'We know there are a lot of value offerings on the market, but with the introduction of the $10 Total Package meal, our guests don't have to choose between price and quality,' said Jeff Cobb of Jimmy John's.
Popular sandwich chain Jimmy John's has released a new $10 combo deal
McDonald's $5 deal includes either a McChicken or McDouble, four-piece chicken nuggets, fries and a drink
McDonald's introduced a $5 meal deal earlier this summer and it includes either a McChicken or McDouble, four-piece chicken nuggets, fries and a drink.
Burger King's $5 Your Way Meal - which is very similar to McDonald's - was the first to hit restaurants in June.
Customers get a choice of one of three sandwiches - a Whopper Jr, a Bacon Cheeseburger or Chicken Jr - plus four chicken nuggets, fries and a soft drink.
Wendy's has a $3 breakfast offer and also a four-item $5 meal similar to McDonald's and BK's.
Starbucks also made a surprise entry into the value war with a coffee and food breakfast combo from $5.
McDonald's, which made an eye-watering $14.5 billion profit last year, is trying desperately to battle perceptions that it has raised prices so much it is no longer good value.
In fact, last month McDonald's US president Joe Erlinger wrote an unprecedented open letter to customers claiming its price rises aren't as bad as some media is reporting.
In it, he said prices have 'only' gone up 40 percent across restaurants since before the pandemic.
Casual dining chains such as Applebee's have also waded into the value meal market in an attempt to pinch customers from fast food rivals such as McDonald's.
The move to compete with fast food chains echoes that of Chilli's which also recently its new 'Big Smasher' - a bigger version of the Big Mac - that comes with fries and a drink for under $10.