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Internet in uproar as shrinkflation crisis hits very surprising item
A woman believes Hallmark should 'count their days' after she noticed a 2024 card was smaller and more expensive than one from 2023.
Katie Turner posted photos on TikTok of two Hallmark birthday cards that her father bought and hinted the card may have been part of shrinkflation - the process of reducing a product's size while keeping the price the same.
'I don't know what's worse - my dad getting my mom the same birthday card two years in a row, or Hallmark shrinking the card and raising the price,' Turner wrote on the first photo.
The college student placed the products next to each other, showing that this year's card was $6.99 despite being worth $6.59 in 2023.
The TikToker's father then allegedly asked her how he was supposed to remember the price of a card he bought a year ago.
Katie Turner posted photos on TikTok of two Hallmark birthday cards that her father bought and hinted the card may have been part of shrinkflation
The greeting card market has been changing over the last couple years despite 6.5 billion US shoppers buying at least one a year, according to the Greeting Card Association.
Turner did not reveal where her father purchased the birthday cards, but products similar those cost between $1.00 and $20.00 on Hallmark's website.
Global Industry Analysts Inc concluded that the greeting card market was estimated at $15.9 billion worldwide in 2022 last year.
However, they also found that it is expected to drop at around $13.6 billion in 2027.
'The global market for greeting cards is significantly impacted by changing consumer values, ideas, shifting demographics, and changing technology,' the company wrote in a news release.
'With the tech-savvy new generation favouring e-cards in place of physical greeting cards, the impact has been evident on the greeting cards industry.'
The incoming US online greeting card sales are expected to be worth $2.6 billion this year - an increase from 2023, according to IBISWorld.
One reason for this increase is the popularity of holidays like Christmas, and Valentine's Day.
Turner did not reveal where her father purchased the birthday cards, but products similar those cost between $1.00 and $20.00 on Hallmark's website
Shrinkflation has seemingly not been as noticeable in cards compared to products like Doritos and Tampax tampons.
It was a substantial reason behind the price hike in products from Card Factory in 2022, which lasted throughout the year.
Although the company has not discussed much about what they've done with their cards over the years, more than one alleged Hallmark employee wrote that it was indeed shrinkflation.
'I work at Hallmark and we are in a shrinking card epidemic right now. They need to stop,' wrote a commenter.
Another TikToker wrote: 'I’ve stopped buying cards because for $7.00 to $10.00, I can just get them a whole extra gift.'
Others have suggested ideas on what Turner and her family members can do instead such as purchase a card at another store, or make one by hand.
More than on TikTok user claimed to work at a Hallmark store and wrote that the company was allegedly performing shrinkflation
Turner, who read a comment written by someone who claimed Trader Joe's cards were 99 cents, wrote that she would start buying her cards there.
Daily Mail has reached out to Hallmark for comment.