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Harley-Davidson staff turn on iconic motorcycle brand as it says it's moving even MORE work from America base to Asia - amid fallout over DEI scandal
Harley-Davidson has outraged employees after moving more motorcycle production to Thailand - as the company faces boycotts for 'going woke.'
Furious bikers have turned their back on the iconic motorcycle brand, blaming CEO Jochen Zeitz's support for hardline policies on trans care for kids, critical race theory, climate change and diversity, equity and inclusion efforts.
Amid the backlash, the company recently announced it will be moving some of its parts production to their Thailand factory.
The move has put workers at the Harley-Davidson plant in Menomonee Falls, Wisconsin on edge, with many fearing they will soon be out of a job.
'We believe jobs are leaving but they don't want to say how many,' an anonymous plant worker told TMJ4.
Harley-Davidson recently announced it will be moving some of its parts production to their Thailand factory
Workers at the Harley-Davidson plant in Menomonee Falls, Wisconsin (pictured) are on edge, with many fearing they will soon be out of a job
'It's coming. We can see the writing on the wall,' another employee said.
The motorcycle maker insists the move is a 'temporary transition' and 'just for model year 25.'
'Harley-Davidson is to temporarily transition the production of its non-core Revolution Max powertrain equipped models (Pan America, Sportster S, Nightster), to its existing manufacturing facility in Thailand,' a company spokesperson said.
'This move optimizes production capacity for Grand American Touring and other core product segments such as Softail and Trike motorcycles at its York, Pennsylvania facility.
'This does not have an impact on employment at U.S. facilities.'
However, one of the plant's unions - The International Association of Machinists and Aerospace Union - said the move is a stab in the back.
Furious bikers have turned their back on the iconic motorcycle brand, blaming CEO Jochen Zeitz's support for hardline DEI policies
'Harley-Davidson has backtracked on that promise, planning to manufacture these bikes abroad and send them back to the U.S. for American consumers,' the union said.
'Harley-Davidson’s recent announcement to ship our work and jobs to Thailand is a kick in the teeth to American workers and a betrayal of the company’s legacy as an American icon.'
The iconic motorcycle maker is the latest brand to get slammed by conservatives over its 'inclusion' policies, including supporting Pride events for children.
The $6 billion-a-year firm known for its macho and rebellious image faces backlash after campaigners exposed its diversity, equity, and inclusion (DEI) efforts and urged riders to steer clear.
Robby Starbuck, an online influencer, posted about Harley-Davidson's support for hardline policies about trans care for kids, critical race theory and sidelining white people in business.
Starbuck, 35, is now demanding the company drop its CEO - and is rallying motorcycle enthusiasts to his cause at the largest bikers' event in the world, the 84th Sturgis Motorcycle Rally in South Dakota.
Robby Starbuck, an online influencer, posted about Harley-Davidson's support for hardline policies and is rallying motorcycle enthusiasts to his cause at the Sturgis Motorcycle Rally
The rallying cry seemed to work, with one rally-goer telling him, 'I rolled into South Dakota on my 2003 100th anniversary pre-woke edition Electra glide.'
'I heard [Harley-Davidson] Sturgis HQ is gonna be like Bud Light tent was last year,' the rally-goer wrote, referencing the conservative boycott of the beer manufacturer following an ad featuring transgender influencer Dylan Mulvaney, according to USA Today.
Sean Strickland, former Ultimate Fighting Championship middleweight champion and a longtime Harley enthusiast, also shared a video to X saying he no longer supports the company.
'I've owned Harleys most of my life, but I will never own a Harley again,' he said in the video, calling Zeitz a 'zealot.'
'If you love America, you will not own a Harley,' he said.