I went from a cup size B to a C in 15 minutes with the world's first ever injectable breast implant procedure

A woman received the world's first ever injectable breast implant procedure, which brought her from a small cup size B to a C in 15 minutes. 

Erin Alexander and plastic surgeon Dr Adrian Richards, from iQonic Aesthetics, London, who is one of the first doctors in the UK to offer the procedure, joined Josie Gibson and Rylan Clark on This Morning on Tuesday.

The mother, who had the procedure 13 days previously, claimed she was out walking the next day and was back doing gentle exercise a few days later.

She said: 'The downtime is pretty minimal. I have gone from a small B to a C or D, obviously they are still settling, so I am not too sure on the size yet but I am definitely seeing a fullness that I never had before.'

Doing a demonstration of how it is done, Dr Richards said: 'Now Erin would be completely numb, I would make a little incision right behind her peck, and then we make a little tunnel through, and the next stage is we would have to blow up this balloon.

Erin Alexander received the world's first ever injectable breast implant procedure, which brought her from a small cup size B to a C in 15 minutes

'Then we leave it a little bit so everything relaxes around it, then you deflate it, take it out and then the implant, which is diamond shaped is already in here. This is the first ever injectable implant ever and the UK is leading it.'  

Traditional breast implant surgery is usually carried out under general anaesthetic and the operation involves making an incision below the breast positioning the implant – either between your breast tissue and chest muscle.

It can take a few weeks to fully recover from the traditional surgery, where patients are advised to take two weeks off work and are left with scars under the breasts.

Erin said the thought of having scars put her off the traditional breast implant route.

She said: 'I never wanted to feel like I had anything done, the scarring was a major drawback for me, the downtime, and then when I found out about Mia [minimal invasive augmentation], the minimal downtime and no scarring on the breast tissue at all, it ticked all of those boxes.' 

Mia implants offer a new alternative to traditional breast enhancement with minimal downtime and natural looking results.

Erin added: 'I didn't want to look unnatural I still wanted to look like me and just gave me the body that I always wanted, I was always quite small and I never felt like I was in proportion and now I have the breasts I have always wanted.'

Erin and plastic surgeon Dr Adrian Richards, from iQonic Aesthetics, London , who is one of the first doctors in the UK to offer the procedure, joined Josie Gibson and Rylan Clark on This Morning on Tuesday

The mother, who had the procedure 13 days previously, claimed she was out walking the next day and was back doing gentle exercise a few days later

Speaking about how easy the procedure was Erin revealed the full thing took about 45 minutes and she 'chatted' throughout

What is the Mia FemTech procedure?

It can take a few weeks to fully recover from the traditional surgery, where patients are advised to take two weeks off work and are left with scars under the breasts

The Mia FemTech procedure is a minimally invasive breast augmentation technique that uses a patented device to inject implants into the breast without using a scalpel.

The procedure steps:

Preparation

The incision area under the arm is disinfected and a local anesthetic is administered.

Incision

A small incision is made in a concealed area, usually the armpit.

Implant placement

A dilatation balloon is inserted to create space between the pectoral muscle and the mammary gland. 

A high-tech device then creates a channel to the breast and injects the implant. The implant is positioned in front of the pectoral muscle and behind the mammary gland.

Closure

The incision is closed with sutures and a surgical dressing is applied

 What advantage does this have? 

Tissues are preserved therefore the procedure is safer, less painful with minimally invasive

Breast sensitivity is not altered

Quick recovery

 Source: miafemtech.com

Speaking about how easy the procedure was Erin revealed the full thing took about 45 minutes and she 'chatted' throughout. 

She said: 'For the procedure itself I was awake and I was chatting my way through it, it didn't any longer than 15 minutes to put them in.'

Dr Richards said the downside to the procedure is that you can only go up a size or two because the implants are so small and the cost is a similar price to traditional implants. 

Reconstructive and cosmetic surgeon Dr Paul Banwell previously told Harper's Bazaar that 'Mia Femtech offers a myriad of benefits to the patient'.

He said: 'A shorter treatment time, no requirement for general anaesthesia, very low postoperative pain and only a small, concealed scar in the armpit'. 

This is thanks to the biocompatible implant itself as well as the 'revolutionary local anaesthetic technique' used to insert it.

He added: 'For me, this procedure represents a new paradigm in breast aesthetics.' 

Dr Richards said the downside to the procedure is that you can only go up a size or two because the implants are so small and the cost is a similar price to traditional implants

Doing a demonstration of how it is done, Dr Richards said: 'Now Erin would be completely numb' 

The Mia Femtech website is also full of glowing reviews, with many specifically praising the lack of scarring.

'With Mia I feel proportionate to my body type,' one wrote. 'My scar is hardly visible and the size is just what I wanted.' 

'I wasn't looking for something voluptuos, but the harmony that Mia created completes me and makes me very happy,' another gushed.

A third said: 'Before Mia I felt insecure. I felt like beastfeeding affected my appearance and I wanted to recover how I looked before.'

Speaking to ELLE about the procedure earlier this year, plastic surgeon Dr. Jorge Planas also recounted how the procedure shows a marked evolution in how we see breast augmentation.

'Human beings evolve over time, as do our tastes, beliefs and way of understanding life. For a few years now, I have seen this "evolution" in the women who come to my office; they seek proportion and harmony in their bodies, they flee from stereotypes,' he said.

'They escape from the 'figure 10' and choose what "is good for me." I think we have left behind the cult of voluptuous breasts.'

He explained that the final product, after Mia, is 'very natural' due to the 'space created right in the centre of the breast to place a diamond-shaped implant that will fill the patient's current breast'.

The doctor continued: 'Therefore, that breast, which may be empty, half-empty or very small, is filled, gaining between 1 or 2 breast cup sizes, but in such a natural way that not even the patient herself can feel her prosthesis,'