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McDonald's brings back fan-favorite 'collector's meal' with nostalgic twist for 90s kids
McDonald's is tapping into 90s nostalgia with its new meal, which is being dubbed a Happy Meal for adults.
From today, fans of the fast food giant will be able to buy a new Collector's Meal which comes complete with one of six collectible cups designed to remind diners of their childhood.
The cups feature designs from the company's best collaborations over the years - from Barbie to Hello Kitty, Peanuts, Shrek, Jurassic Park, Beanie Babies and Hot Wheels.
The cups are designed to highlight iconic collectibles from different eras, like the Grimace Mug in 1976, Pet Lovin' Barbie in 1999 or Shrek from 'Shrek the Third' in 2007.
The promotion will 'inspire fans to relive those special moments and create nostalgic joy for a new generation,' McDonald's said.
McDonald's is tapping into 90s nostalgia with its new meal, which is being dubbed a Happy Meal for adults
Customers can get the cups in stores, online and at the drive-thru when they purchase a Collector's Meal in participating locations.
During breakfast hours, a Collector's Meal includes a sausage and egg sandwich, hash brown and a hot coffee.
At lunch, fans can choose between a 10-piece Chicken McNuggets or Big Mac along with fries and a drink.
'There's an undeniable thrill when you snag that one elusive McDonald's collectible or the final piece to complete your collection,' said company executive Morgan Flatley.
'We're bringing back some of our most-loved keepsakes with a twist, giving fans a memory that they can hold in their hands,' said company executive Morgan Flatley.
'These new collectible cups commemorate some of our most unforgettable designs and global collaborations over the years, allowing longtime fans to relive treasured moments and helping a new generation make their own lasting memories.'
McDonald's is also creating an augmented reality experience on Snapchat and hosting event in California and New York to celebrate the new promotion.
In New York City, fast food fans can use their cups to get free rollercoaster rides at the famous amusement park in Coney Island.
The push to tap into customer nostalgia marks a departure from the company's focus on value meals this summer.
Last month, McDonald's extended its $5 meal deal in an attempt to lure in more customers put off by price hikes.
The cups feature designs from the company's best collaborations over the years - from Barbie to Hello Kitty, Peanuts, Shrek, Jurassic Park, Beanie Babies and Hot Wheels
The promotion will 'inspire fans to relive those special moments and create nostalgic joy for a new generation,' McDonald's said
At lunch, fans can choose between a 10-piece Chicken McNuggets or Big Mac along with fries and a drink for the Collector's Meal
McDonald's is not the only fast food brand bringing back items from the past.
Chick-Fil-A announced a fan favorite is returning to menus for the first time in 13 years.
From August 26, the fast-food chain is bringing back its much-loved Banana Pudding Milkshake.
The milkshake contains the Chick-Fil-A 'Icedream dessert', banana and vanilla wafer cookie crumbles, as well as whipped cream topping and a cherry.
The return is for a limited time only, while supplies last, but no date has been set for when it will be removed from menus.