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A prop carousel horse that appears in the upcoming romantic comedy We Live in Time has left the internet in stitches for its wild-eyed appearance.
The A24-produced film follows the 'unconventional' love story of a recent divorcée and an on-the-rise chef, played respectively by Andrew Garfield and Florence Pugh, over a decade in their lives together.
In one scene, the lovebirds attend a carnival at nighttime and decide to take a spin on a carousel.
One newly-released promo image captures the two characters in a loving embrace on the ride, bathed in the soft light of the fairgrounds - while lingering in the foreground of the still is the oddly gaunt face of a carousel horse looking utterly crazed.
A just-released promotional image for the A24-produced romcom We Live in Time featured a crazed-looking carousel horse in the foreground that has the internet in hysterics
As one Reddit user declared of the prop: 'If I were an Oscar voter I would give this movie Best Production Design just because of that horse.'
The shocked-looking mustang became an instant meme as social media denizens quickly joined in on the horseplay, transposing the head onto myriad iconic scenes throughout film history.
Among the most popular takes saw the carousel horse dropped into The Godfather, in the infamous scene in which a producer awakes to discover the decapitated head of his prized thoroughbred in his bed.
A second take put the horse in place of the massive shark in Jaws, in the moment it lurches onto the fishing boat piloted by the protagonists trying to hunt it down.
Another variation replaced the T-rex during the car-attack scene in the original Jurassic Park film with our trusty carousel steed.
And a fourth version revisited the climactic moment in The Shining in which Jack is taking an axe to the bathroom door, as his terrified wife screams in horror - but, instead of the blade popping through the broken wood, it is the fiberglass stallion.
Elsewhere, the bug-eyed bronco also took the place of a xenomorph in Alien 3, as it lunges just inches away from protagonist Ripley's face as she cowers in fear.
Similarly, another meme replaced the xenomorph on the poster of the new Alien: Romulus with the ecstatic equine.
The film follows the story of a recent divorcée and an on-the-rise chef, played respectively by Andrew Garfield and Florence Pugh, over a decade in their lives together
Social media denizens were quick to meme-ify the surprised-looking expression displayed by the carousel's fiberglass stallion
Still a seventh vision swaps out the silhouette of serial killer Michael Myers in the Halloween franchise for the four-legged scene-stealer.
And yet another user imagined the carousel figurine in place of a demon peaking out behind psychic Josh Lambert in Insidious.
Capitalizing on the momentum of the meme, Bottleneck Gallery of Williamsburg, Brooklyn, released a pin version of the carousel horse's face, with the proceeds set to benefit the Breast Cancer Research Foundation.
This is hardly the first peripheral element in movie marketing material to incidentally go viral, unintentionally propelling publicity for the film in question alongside it.
Earlier this year, the Dune-themed popcorn bucket distributed to hype up the premiere of Dune 2 shocked moviegoers for its likeness to a notorious sex toy, as DailyMail.com reported.
The popcorn bucket, with its opening meant to resemble the mouth of the franchise's sandworm, even garnered an SNL parody, in the form of an ode to the suggestive snack holder.