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Popular chain Chili's draws in customers luxurious tribute to Big Mac that isn't much more expensive than McDonald's
A famed restaurant chain known for launching its own Big Mac tribute has customers flocking to try their meal deal.
Chili's new Big Smasher is available for just $10.99 as part of the '3 for Me' value meal which includes a side, such as fries or mashed potato and a beverage.
With fast food prices surging around the country, efforts to help consumers access more for less are paying off with Brinker International, the restaurant's parent company, reporting an increase in sales of about 15 percent.
Although the Big Smasher doesn't have the extra bit of bun in the middle like its McDonald's rival, it has 'twice the beef of a Big Mac and flavors fast food lovers will recognize.'
Fixed with diced onions, lettuce, pickles, cheese and Thousand Island dressing, the burger has 'significantly outperformed the industry in both sales and traffic during the quarter,' according to Brinker CEO Kevin Hochman.
Brinker International, Chili's parent company, reported a nearly 15 percent increase in sales and about six percent in traffic all thanks to the new Big Smasher burger meal (pictured)
A Big Mac from a McDonald's in Branford, Connecticut sells for a whopping $14.69
The CEO added that the new affordable meal will continue for the rest of the year as it's 'been successful in driving traffic and tapping into the cultural conversation about fast food prices.'
With lunch at McDonald's costing about the same as it would at chains like Chili's, the restaurant has decided to 'use fast food as a foil' to promote their new deals.
Advertisements for the new burger claim it is better than 'a tiny drive-thru burger' while showing their '3 For Me' meal next to a Big Mac.
Chili's '3 for Me' deal allows customers to indulge in the new Big Smasher burger, a side of fries, an appetizer and a bottomless drink for $10.99.
'We believe that Chili's 3 for Me offers better value than you'll find in any drive-thru and, with the all-new Big Smasher burger, we just made the '3 for Me' even better,' George Felix, Chili's chief marketing officer previously said.
With lunch at McDonald's costing about the same as it would at chains like Chili's, the restaurant has decided to 'use fast food as a foil' to promote their new deals
Soon after Chili's launched its new burger meal in April, McDonald's quickly responded by offering customers a limited time deal on a $5 meal
Soon after Chili's launched its new burger meal in April, McDonald's quickly responded by offering customers a limited time deal on a $5 meal.
Patrons can now enjoy a McChicken $5 Meal or a McDouble $5 Meal that, according to the fast food chain, has been so successful that it will remain on the menu through August.
In a July memo, obtained by CNN, McDonald's revealed that the cheap meal was 'meeting the objective of driving guests back to our restaurants.'
Fast food prices have been on the rise with McDonald's hiking their prices around 10 percent in 2022 and 2023, according to the company's chief financial officer Ian Borden.
Customers have become increasingly resentful of soaring costs, with one TikTok creator going viral for explaining how Chili's is now cheaper than McDonald's.
Eason Trbojevic told his followers that Chili's '3 for Me' deal is now less expensive than going to McDonald's.
'Chili's is cheaper than McDonald's, yet no one is here' Trbojevic explains in the video which has been viewed more than 2.7million times.
'You get your drink, your little chips, your cheeseburger, and your French fries,' he said.
He added: 'I love my neighborhood Chili's, I'll be back again.'
As a result of inflationary price rises and customer dissatisfaction, chains have increasingly leaned into promotional offers such as Chili's 3 for Me to entice customers.
Fast food prices have been on the rise with McDonald's hiking their prices around 10 percent in 2022 and 2023, according to the company's chief financial officer Ian Borden. (pictured: McDonald's Big Mac meal)
Applebee's has also hopped on the affordable burger trend selling their Whole Lotta Burger (pictured) for just $9.99
Applebee's '2 for $25' deal offers customers two entrees and the choice of an appetizer or two side salads.
The chain has also hopped on the affordable burger trend selling their Whole Lotta Burger for just $9.99.
In May, John Peyton, CEO of Applebee’s parent company Dine Brands, told CNN: 'Why would you take a $10 burger … that you can eat in a bag out of your car?'
Similarly, Red Lobster's 'Shrimp Your Way' meal deal includes three shrimp dishes for $25 or two for $21.