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Taco Bell brings back fan-favorite menu items from 1960s
Taco Bell is tapping into customer nostalgia with its new menu, featuring products that have not been available in years.
The fast food giant is bringing back the most coveted menu items from past decades - starting as far back as the 1960s.
The test menu is 'looking back and celebrating the most mouth-watering, iconic hits through the decades,' the company said in a statement.
'Thanks to our rich history, we have a vault of craveable products our fans have become passionate about and we continuously explore ways to reintroduce the ones that deliver on the comfort and value they are looking for,' said Taylor Montgomery, Chief Marketing Officer.
'Now, we're thrilled to unite two groups of fans: those who fondly remember these menu items and those who have yet to experience the delight of a Caramel Apple Empanada or savor their first bite of a Meximelt with this menu.'
The fast food giant is bringing back the most coveted menu items from past decades - starting as far back as the 1960s
The menu is currently available at three Taco Bell locations in Southern California, the company said, but it is looking to bringing the items nationwide later this year.
The limited menu includes an item from each decade from the 1960s to the 2000s.
The 1960s item is a Tostada, which was one of Taco Bell's original menu items when it opened its first location in 1962.
It is made up of a crispy corn tostada shell, layered with savory refried beans, tangy red sauce, crispy lettuce and shredded cheese, for $2.19.
To remember the 70s, the company has brought back the Green Burrito.
For $2.49, fans can buy a burrito filled with savory refried beans, crunchy onions, shredded cheddar cheese and green sauce made with green chili, tomatillos, jalapeno peppers and spices.
The Meximelt commemorates the 1980s. It is made with freshly prepared daily pico de gallo, a blend of three cheeses: mozzarella, cheddar and monterey jack melted with seasoned beef in a tortilla, and costs $2.99.
Also for $2.99, 90s kids can buy the Beef Gordita Supreme.
This is flatbread filled with savory seasoned beef, cool reduced-fat sour cream, crisp lettuce, a blend of three cheeses and topped with diced tomatoes.
Finally, the company is bringing back the noughties with the Caramel Apple Empanada.
This is a golden-brown empanada with a crispy exterior filled with apple pieces and a flavorful creamy filling with caramel notes, and is available for $2.99.
And Taco Bell is not the only fast food giant rolling back the clock this summer.
McDonald's is tapping into 90s nostalgia with its new meal, which is being dubbed a Happy Meal for adults.
Taco Bell is tapping into customer nostalgia with its new menu, featuring products that have not been available in years
The Caramel Apple Empanada commemorates the noughties while 90s kids can buy the Beef Gordita Supreme
McDonald's is tapping into 90s nostalgia with its new meal, which is being dubbed a Happy Meal for adults
Fans of the fast food giant will be able to buy a new Collector's Meal which comes complete with one of six collectible cups designed to remind diners of their childhood.
The cups feature designs from the company's best collaborations over the years - from Barbie to Hello Kitty, Peanuts, Shrek, Jurassic Park, Beanie Babies and Hot Wheels.
The cups are designed to highlight iconic collectibles from different eras, like the Grimace Mug in 1976, Pet Lovin' Barbie in 1999 or Shrek from 'Shrek the Third' in 2007.
The promotion will 'inspire fans to relive those special moments and create nostalgic joy for a new generation,' McDonald's said.