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Fast food chain shocks fans as it announces the launch of its own streaming service
Chick-fil-A has left fans shocked after reports that it is planning to launch its own streaming service.
The fast food firm has been working with a number of major production companies to create 'family-friendly' original shows, according to Deadline.
The company is reportedly looking to focus on creating reality TV shows, as well as animation.
The news has sent the internet into a frenzy, with many questioning whether it was a joke.
'Did somebody wake up today thinking today was April 1st?,' one Reddit user wrote. Another simply said: 'What the cluck?!'
Chick-fil-A is the latest company outside the entertainment industry to make a move toward streaming - an industry which many argue is already oversaturated.
Chick-fil-A has left fans shocked after reports that it is planning to launch its own streaming service
Rideshare app Lyft and vacation rental company Airbnb have both helped produce TV shows.
Chick-fil-A, which is known for its fried chicken sandwiches and has over 3,000 restaurants in the US, has previously produced a series of animated short films for its own site, Variety reported.
The company has yet to announce or comment on the programming plan, and refused to comment when approached by the outlet.
Chick-fil-A is owned by the Cathy family, whose independently managed trust was instrumental in the foundation of Trilith Studios, the Atlanta-based studio best known for its work for Marvel.
The company's corporate ties to the entertainment industry may have informed this move, The Verge reported.
The news has sparked an internet storm, with users posting hilarious reactions online.
'What should we call this channel? Chic stream? Flick-fil-A?' one user wrote on X.
'We need to go back to cable TV. Enough is enough! In what world does it make sense for chick-fil-a to launch a streaming service?,' another person wrote.
Another wrote: 'I have to know what the Chick-Fil-A streaming service will do on Sundays.'
The fast food chain is notoriously always closed on Sundays, so 'employees could set aside one day to rest, enjoy time with their families and loved ones or worship if they choose,' its website states.
It comes at a time of uncertainty for streaming services, as many are trying to tweak their business models in order to boost profits in a competitive market.
Chick-fil-A, which is known for its fried chicken sandwiches, has over 3,000 restaurants across the US
The company is reportedly looking to focus on creating reality TV shows, as well as animation
Many streaming services, including Disney+ and Paramount+, have hiked their prices in the last year and several have experimented with more expensive ad-free price tiers.
Netflix, meanwhile, banned password sharing across different households - which led to a huge surge in subscribers to the platform.
The service announced it added 13 million new subscribers last year as password 'borrowers' were forced to create their own accounts.
Earlier this year, Disney copied the move on its three streaming services, Disney+, Hulu and ESPN+.