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Dunkin' has added an all-new value meal to its nationwide menus amid its intense 2024 competition with Starbucks.
The coffee house chain announced the arrival of the limited-time value meal and other new items in an August 28 press release.
The $6 combo includes a bacon, egg and cheese sandwich, hash browns and a medium coffee.
The value meal and its other new items were added just days after Starbucks' Pumpkin Spice Latte were back on its menus earlier than ever before.
Dunkin's 2023 revenue was nearly $1.5 billion, far behind Starbucks' $36.476 billion it made for the twelve months ending June 30, 2024.
Dunkin' announced the arrival of its all-new $6 value meal in an August 28 press release. It comes with a bacon, egg and cheese sandwich, hash browns and a medium coffee
This meal will only be available for a limited time, and as of now, Dunkin' has not announced when the offer will end
Dunkin's foray into value menu items comes two months after Starbucks announced its very own combos.
The chain now offers a tall iced or hot coffee or an iced or hot tea with a croissant for only $5. And if you wanted to upgrade your croissant to a breakfast sandwich, that would cost $6 under their new deal.
As of July 2024, Dunkin' made around $750 million in yearly revenue, and these deals will help it get closer to the $1 billion mark.
Dunkin' described the value meal as a 'big deal for breakfast loves' and 'another reason' for customers to visit any of its locations.
Besides the $6 value meal, Dunkin' added its first-ever coffee milk latte called the Dunkalatte.
The Dunkalatte is a combination of espresso and coffee milk - the official state beverage of Rhode Island.
Putting all the ingredients together, customers can enjoy 'an ultra-smooth drink that sips like a latte and tastes like a melty milkshake,' according to Dunkin's news release.
Dunkin's fan-favorite pumpkin beverages also returned to its menus, including its Pumpkin Spice Signature Latte
Dunkin has also raised the competition heat by adding its Pumpkin Spice Signature Latte back on the menu.
The fan-favorite drink can be hot or iced and is made of espresso and milk with pumpkin and vanilla flavoring.
The final drink Dunkin added to its fall lineup this week is Almond Spice Coffee, which is an original iced or hot coffee blend with hints of pumpkin and toasted almonds.
Other familiar Dunkin' favorites that are now available nationwide include the Maple Sugar Bacon Breakfast Sandwich, Loaded Hash Browns, and Banana Chocolate Chip Loaf.
The longtime competition between Dunkin' and Starbucks has not gone unnoticed this year.
More than one X user has brought Dunkin' items, and claimed they were implemented for competition and age demographic purposes.
The Dunkin' menu additions were announced less than a week after Starbucks brought back its seasonal Pumpkin Spice Latte earlier than ever
'In the case of the US, Dunkin' Donuts launched a new line of iced energy drinks aimed at younger customers,' an X user wrote, referring to the chain's Tornado Twist Spark'd Energy drink.
The X user then claimed that Starbucks is fending off the 'increasing competition' by making its marketing focused more on Gen Z and millennials.
'I think Dunkin' Donuts' message is clear. It wants to be different from its competition (Starbucks) - it wants to be for the common individual, to accompany them in their daily lives and to be something simple when purchasing,' tweeted another X user.
Besides the new menu items, Dunkin' will be offering several limited-time offers for its rewards members.
Dunkin' rewards members can enjoy a $2 Green Goddess Wrap with a beverage purchase now until September 12.
They can also enjoy Dunkin's Croissant Stuffer for $2 with any drink purchase until September 2.
Other offers coming up next month include bonus rewards points, $1 muffins, $3 Dunkalattes, and a $1 discount on a half dozen donuts or 25 count Munchkins Donut Hole Treats.