Bella Hadid, 27, takes a high-paying job away from A-list Hollywood star Julia Roberts, 56

Bella Hadid, 27, is the new face of luxury jewelry brand Chopard.

The model has been signed up as the company's latest ambassador following in the footsteps of 56-year-old Julia Roberts, who started modelling for Chopard in 2021 and even designed a collection for them.

In a statement given to WWD.com, Bella talked about the new deal.

'I have so much appreciation for Chopard's craftsmanship and have been an admirer of theirs for many years,' said the sister of Gigi Hadid to 

'I am so thrilled to be joining the Chopard family.'

Caroline Scheufele, copresident and artistic director of Chopard, added: 'Bella epitomizes the spirit of Chopard: a harmonious mix of effortless elegance and a zest for life that are truly enchanting and perfectly resonate with what our watches and jewelry stand for.

Bella Hadid is the new face of luxury jewelry brand Chopard. The model has been signed up as the company's latest ambassador following in the footsteps of Julia Roberts , who started modelling for Chopard in 2021 and even designed a collection for them

Bella attended a Chopard dinner in Cannes in May of this year 

'We are excited about embarking on this new journey together.'

The news comes at a busy time for Bella, who recently took her first steps into the business world by launching her own perfume company Orebella.

She has created three perfumes which moisturize the skin and deliver a long-lasting scent after previously struggling with irritation issues.

Bella told Allure magazine: 'I get hives and rashes from stress alone, so I tend to stay away from anything that will trigger my body nowadays.'

Bella added of creating her first oil-based scents : 'I was trying to make them as unique as possible so that when I put them on my body, it felt singular to me ...

'I didn't want to just put something on the market that was another product or another perfume. It was something I was already extremely passionate about, and I didn't want to keep it for myself anymore.'

The collection consists of three scents - Window2soul with jasmine, rose and tonka bean, Blooming Fire with notes of monoi, bergamot and patchouli and Salted Muse which is packed with sea salt, olive tree and cedarwood.

In March, Roberts - who has starred in Pretty Woman, Runaway Bride, The Pelican Brief, the Oceans 11 movies and, more recently, Ticket To Paradise - was promoted to 'global ambassador' of Chopard.

But she seems to have lost the title now to Bella. 

And the Oscar winner is still the face of Lancôme, a company she has been with since 2009; her latest ad sees her in a crisp white shirt.

The Pretty Woman star was the face of Chopard for three years

In 2009, it was reported that she was paid over $50M by Lancome; it is not known what her salary has ballooned to in 2023.

When Julia worked for Chopard she represented all women's watch, high jewelry and luxury jewelry collections. 

In the spring 2024 ads for Chopard she glowed.

Roberts looked younger than her years as she modeled diamond encrusted heart-shaped earrings that she swoons over upon first seeing.

The Hollywood icon was also seen in a magenta turtleneck as she tries on other diamonds. 

The company said, 'Like the best films, jewelry is more than a feast for the eyes. It fuels our imagination.

'Get an intimate glimpse inside the magical world of film with #ChopardLovesCinema, our latest digital series starring @juliaroberts and her favorite pieces from Chopard.'

And they added: 'Be you and shine bright like the star that you are.'

The Hollywood icon tries on other diamonds. The company said, 'Like the best films, jewelry is more than a feast for the eyes'

Though she has become a model, Roberts is still very active with her film career.

Next she will work with Jennifer Aniston for a body swap comedy for Amazon Studios, according to reports.

The Mother's Day co-stars are tipped to appear in a new comedy from Palm Springs director Max Barbakow after an action-packed auction between four other studios.

The movie - which was first reported by Deadline - will be produced by Margot Robbie's production company LuckyChap Entertainment after the sale, which was brokered by CAA.

Aside from the two actresses and the backers, not much else is known about the film, including its name or logline.

But Julia recently returned to the rom com game in the Ol Parker-helmed Ticket to Paradise opposite George Clooney.

It was a 2022 flick about divorced parents coming back into each other's lives at their daughter Lily's wedding in Indonesia.

Recently, the actress - who is has three kids Henry, 15, and 16-year-old twins Hazel and Phinnaeus with her film producer husband Danny Moder, 53 - recently met Eddie Redmayne.

He gushed about meeting the star of his 'favorite' film, Pretty Woman, via their mutual pal, Jessica Chastain.

The 41-year-old actor told Laverne Cox at the recent Critics Choice Awards: 'It's definitely true — I am obsessed with Julia Roberts.

'I told Jessica that Pretty Woman was one of my favorite movies, and Jessica took it upon herself to try and force Julia to come and say hi,' he quipped.

'The result? '[Jessica] made it very intimidating, because you wanna be cool when you meet Julia Roberts, and that was not happening.'