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Bully billionaire bride Katherine Asplundh tries to rebrand as an influencer by flaunting her wealth on TikTok after name-change saga
The woman who married into a billionaire family and tried to bully a stranger into giving up her Instagram handle is attempting a rebrand as a lifestyle vlogger.
Katherine Asplundh was busy flaunting her wealth on TikTok in her first summer as the wife of Pennsylvania billionaire Cabot Asplundh, 27, whom she married in April with an extravagant reception in Palm Beach, Florida.
After she tied the knot with her husband - whose family is worth at least $3 billion thanks to their massively successful tree-trimming company - she set out to obtain her desired Instagram handle from an Instagram user who happens to share Katherine's married name.
She badgered the woman to hand over the username and the resulting backlash forced her to temporarily deactivate her Instagram.
But only weeks after the drama, Katherine appears unscathed by the accusations of entitlement, gleefully showing off her glamorous lifestyle in daily TikTok vlogs.
This is the most recent picture of Katherine Asplundh and her newly-minted husband Cabot during a trip to the Jersey Shore, where they both grew up
Katherine poses during her nuptials in her $1,295 silk Mirror Palais dress
Her videos mostly show off her daily routine, with her making breakfast for her husband, doing yoga, sipping cocktails and admiring her expansive yard.
In one of her most recent vlogs on Labor Day, she said her husband stayed home from work and was out doing yard work all day, which left her alone to go grocery shopping.
She showed off the sandwich she made and posed in front of the camera with Cabot as they ate lunch.
They then test drove a Ford Bronco, which can run from nearly $40,000 to over $90,000, before coming home to do more yard work.
More mundane tasks followed, including doing laundry and making dinner, but she ended the video with a trip to a frozen yogurt parlor.
Her TikTok account has a moderate following of 90,000, but interest in the billionaire bride's exploits sharply dropped off in recent months.
Before the beginning of July, Katherine's posts would frequently get views well into the hundreds of thousands.
Now, a video of hers is lucky if it cracks 20,000 views.
Her vlogs mostly show off her daily routine, with many of them involving her making meals for her and her billionaire husband
In one of her most recent vlogs on Labor Day, she said her husband stayed home from work and was out doing yard work all day, which left her alone to go grocery shopping
Cabot's mother Jill, right, made a guest appearance on Katherine's TikTok to show viewers how to make a cucumber watermelon martini
An outlier to that trend was a video she posted on August 23 with her husband's mother, Jill - who is no longer together with Cabot's father - that got nearly 200,000 views.
Jill is seen enthusiastically giving a tutorial on how to make a cucumber watermelon martini, which ends with the two happily drinking what they term 'the most refreshing summer cocktail in the world.'
Katherine's videos have been known to get a slew of negative comments criticizing her, though there are also plenty of ardent followers who enjoy getting glimpses into her ritzy lifestyle.
A video she posted in July 2023 cataloguing her and Cabot's move from New York City to the country got a particularly poor reception.
In a voiceover, she said she was getting out of the city 'to become a farmgirl like she was always supposed to be,' adding that all she actually carried in the move was her 'sweatshirts.'
She also proudly proclaimed that 'we're probably going to live here until we're 95 years old and we're probably going to die in the house.'
Katherine shows off her engagement ring in late December 2022
Pictured: A view of the couple's expansive yard in their country home, which they moved to last summer before they got married
All of this was accompanied by breathtaking views of their home, their perfectly manicured property and their very own pond, complete with a dock.
'Ah yes, the luxury farm house life,' one person wrote in the comments.
'Ahh to be rich,' another wrote.
'I'm sure you guys worked really hard for that,' a third commenter jabbed.
One person asked if these youngsters had jobs to afford this undoubtedly expensive house and land. Someone replied: 'Nope trust fund babies prolly paid by their parents.'
There is, however, a subset of Katherine's audience that heaps positivity on her videos.
A fan of hers commented on her Labor Day TikTok: 'Ty for coming back strong, loving all the content!'
'All because of comments like this thank you,' Katherine responded.
Katherine and Cabot met in Prague while she was studying aboard and connected over growing up on the Jersey Shore.
Two years later, Cabot proposed to her in Mantoloking, New Jersey.
Their star-studded romance culminated in the controversy that severely damaged Katherine's online reputation.
That being, her need to have the Instagram handle that would match her married name.
Katherine tied the knot with Cabot in April in Palm Beach, Florida
A wedding photographer ranked it as the sixth most luxurious wedding venue in all of South Florida; it has three grand halls and two courtyards that can host up to 250 guests
Katherine contacted the account owner of @katherineasplundh, a woman who goes by Kate, to ask if she could purchase her handle. Buying usernames is a practice that is in direct violation of the platform's terms of service.
Kate refused and explained how she feared selling the username would get her 'banned from Instagram' - but this prompted Katherine to launch a tirade of seemingly entitled messages.
Kate then shared screenshots of the alleged exchange to Reddit, where it left users outraged.
The leaked DMs inspired people to take Kate's side, with many creating dozens of fake accounts with various spellings of the billionaire's wife's name.
This meant that every possible username option that included her maiden or married name was now taken.
Katherine folded under this pressure and deleted her Instagram account, which had 14,600 followers at the time. She revived it in June using her old username, @katherinedrisc, created under her maiden name, Katherine Driscoll.
In reaching out to the woman known only as Kate, who shared the messages on social media, the newlywed unintentionally went viral
It seems she's resigned herself to using her old name on Instagram, keeping it in the months after the initial drama.
She also didn't appear to benefit in terms of exposure from the username fiasco, now that she's only edged up to a little over 15,300 followers on Instagram.
Katherine found herself in more hot water when internet users dug up an old TikTok of hers mocking new wives who can't wait to update their name on social media, accusing her of being a hypocrite.
'Something that low key bothers me is when girls get married and it's not even like 10 minutes after they do their vows and they're like 'Oh! going on my Instagram! Let me change my last name already,' Katherine said in the now-deleted post.
She then says she's 'probably going to wait a couple of months' to change her name.'
'I just think it's a little bit a lot when I see girls change it before I even knew they were f***ing married, like chill,' Katherine ironically explained.