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Another American classic brand rolls back DEI rules after backlash
Iconic American beer brand Molson Coors has become the latest corporate giant to announce a major rollback of its diversity, equity and inclusion (DEI) policies.
The brewing company behind Coors Light revealed the sweeping changes in an internal letter to employees, obtained by conservative activist Robby Starbuck.
'Last week I messaged executives from @CoorsLight @MolsonCoors to let them know that I planned to expose their woke policies. Today they’re preemptively making changes,’ he announced on X Tuesday.
The company is set to scrap all DEI training programs, ditch defined supplier diversity goals, end donations to divisive events. and pull out of the Human Rights Campaign's Corporate Equality Index.
Iconic American beer brand Molson Coors has become the latest corporate giant to announce a major rollback of its diversity, equity and inclusion (DEI) policies
The brewing company behind Coors Light revealed the sweeping changes in an internal letter to employees, obtained by conservative activist Robby Starbuck
'Our campaigns are so effective that we’re getting multi-billion dollar organizations to change their policies without me even posting just from the fear they have of being the next company that we expose,' Starbuck wrote.
'The landscape of corporate America is quickly shifting to sanity and neutrality. We are now the trend, not the anomaly. We are winning and one by one we WILL bring sanity back to corporate America,' he added.
The company's dramatic U-turn comes after similar moves by other major companies, all of whom have faced intense scrutiny from right-wing activists over their 'woke' policies.
The company is set to scrap all DEI training programs, ditch defined supplier diversity goals, end donations to divisive events. and pull out of the Human Rights Campaign's Corporate Equality Index
Recently, Lowe's, Ford, Jack Daniel's, Harley-Davidson, Tractor Supply, and John Deere, have all reversed course on DEI in the face of anger from conservative consumers who eschew the progressive policies.